McDonalds

 
McDonald's is one of the great fast-food restaurants in Livingston. One of the big disadvantages of McDonald's is the location. It's not in the center of town like other restaurants. It's not within walking distance of campus making it off-putting to college kids or people in town with no transportation. A lot of students on campus don't have cars, so it being out by the interstate makes it inaccessible to most college students. The location I feel is more catered to the travelers on the interstate rather than the people of Livingston and the college students. They have a fair amount of different options for you to choose from as far as food but they also have small snack-type things. They also have sweet things like milkshakes and cookies. They do have fairly decent operating hours, being 5 am- 11 pm most days and then 5 am- midnight on Friday and Saturday nights, with all-day breakfast. These hours give the people visiting McDonald's plenty of opportunity to go there especially for college students pulling a late-night study session or travelers driving late into the night. A few downfalls of McDonald's is they don’t always have the things you want, It seems to be a common occurrence for them to be out of a lot of soft drinks leaving either little to no drink options. I don’t think there is a lot a blog post could do to help McDonald’s because it is already such a well-known franchise that it already has a name established with the public. I think that blog posts and social media are a better fit to help market smaller, lesser-known places. Marketing is a big deal in any company but at the same time, you have to pick and choose the most effective methods for your business to succeed.